My inspiration for an exquisite, organic-certified baby skincare range came with the birth of my little boy, Lucas.
As a new mother, I wanted to nurture his fragile newborn skin, giving him the best start in life, while making our time together as magical as possible.
Having been passionate about skincare since I was a girl, my standards for my son were high. Though I travelled the world, I couldn’t find a range that ticked all my boxes: organic, luxurious, gentle, effective and absolutely safe. I sought out solutions for highly sensitive, irritation-prone newborn skin and wanted reassurance that no harmful ingredients were included. It was also important to me that the care of our planet was respected through ethical production and exemplary trading measures.
My explorations piqued my interest and I then began to embrace the study of organics. I immersed myself in the world of gentle plant actives and ingredients; those which nourish, soothe and protect. And with that, my dream was born: Britain’s first luxury, organic-certified baby skincare range.
