In the early 1980s, FACE Stockholm founder Gun Nowak owned three of the hippest fashion boutiques in Sweden. FACE Stockholm grew out of her frustration at not being able to find makeup to match the neon fashions of the time. Starting with her first shop in 1982 in Stockholm, FACE Stockholm was an immediate success.
Her values are reflected in every detail of the FACE Stockholm brand: from the clean, welcoming boutiques, impeccable service and top-quality product, to the nurturing of top-notch makeup education and artistry.